The Audience You're Pricing
Already Left.

For thirty years the industry sold a finished object to a player who sat down and pressed A. Gen Alpha was raised somewhere else: inside systems where the audience builds the thing, governs the thing, and treats the game as a place rather than a purchase. The market is already moving toward that, visible in price data, retention data, and where the kids actually are. This series traces the shift across three reports: the mechanism, the behavior, and the consequence most studios are underpricing.