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Strategic advisory for studios, publishers, and creative investors

across games, animation, and emerging markets.

25+ years across gaming, transmedia, and studio strategy. MENA and emerging markets, funding, partnerships, localization, and market development.

Llama & Griffin mascots

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What Llama & Griffin does.

Sharper decisions, faster.

Llama & Griffin helps studios and founders make sharper strategic decisions. The work is grounded in market understanding, ecosystem development, and senior advisory — delivering clarity, direction, and execution support.


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Services.

What we do for you.

Strategic Advisory for Studios and Founders

Tailored guidance to navigate complex market landscapes and make confident decisions.

MENA and Emerging-Market Expansion

Deep expertise in regional markets, localization, and community-first development.

Ecosystem and Partnership Development

Building sustainable partnerships, funding relationships, and strategic alliances.

Studio Growth, Publishing, and Positioning

Supporting studio launches, growth strategy, and market positioning.

Community and Audience Strategy

Building engaged communities and audience-first development approaches.

Thought Leadership and Editorial Strategy

Public thinking, content strategy, and intellectual positioning.


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Executive Coaching.

One hour at a time.

One-on-one coaching for studio founders, game directors, publishing executives, and creative leaders. Available at hourly rates — the lowest-friction way to work directly with Abbas.

Sessions cover decision architecture, investor and publisher communication, delegation, team alignment, and leadership under pressure. No retainer required to start.

Book a session

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Recognizing Patterns.

Public thinking.

Recognizing Patterns is the public intellectual engine of Llama & Griffin Consultants: strategic thinking on the games industry published openly. Where the consulting work asks what should we do, Recognizing Patterns asks what is actually happening, and why. Subscribe to follow the thinking.

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Selected work.

Results that matter.

Funding raised
Partnerships built
Studio launches
Market-entry support
Localization
Community growth
Publishing and advisory support
Content and editorial strategy

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Abbas Saleem.

Gaming industry executive, strategic advisor, and independent analyst with 25+ years of experience across gaming, transmedia, and emerging markets.

He has worked with studios across MENA, Asia, and Europe, helping them navigate complex market landscapes, secure funding, build strategic partnerships, and establish sustainable growth strategies.

Abbas publishes his strategic thinking on Recognizing Patterns where he shares pattern recognition, industry insights, and strategic frameworks.

Abbas Saleem

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Get in touch.

Let's talk strategy.

Interested in strategic advisory, market intelligence, or partnership opportunities?

Book a conversation

Follow strategic thinking on Recognizing Patterns.